Social media influencers aur brands ke collab har jagah dikhte hain – reels, shorts, stories. Verbal “bhai ek post daal dena” style deals jab cheques, deliverables, ya disclosure pe fight create karte hain, tab samajh aata hai ki written contract kitna zaroori tha.
Key terms:
- Content type, number, format, platforms, timeline,
- Approval process – draft review, reshoot requirements,
- Payment – amount, mode, timeline, bonuses, penalties,
- Usage rights – brand content ko kitne time tak, kin channels pe use karega,
- Exclusivity – competitors ke sath kitna time collaboration ban,
- Disclosures – #ad, #sponsored type legal requirements.
Influencer ko apni image risk bhi consider karna hota hai – controversial products, misleading claims, ya health/financial advice wale campaigns future liability create kar sakte hain.
Professional collabs ka base professional paperwork hi hona chahiye.
